Today we want to share with you a story of solidarity, integration and sport. We present the project Positive Selfishness. This is the name of the collective that works to integrate, through the running, a people with disabilities in the world of sport. These racers push the wheelchairs of people with reduced mobility so that they too can share the excitement of participating in popular races, ranging in distance from 5 km to 42 km. At Plameca, we have joined the slogan Sharing illusions and, throughout 2016, we sponsored this solidarity project.
The drivers of Positive SelfishnessJesús Oliver and Alejandro Parreño, explain the reason for this name: "From our experience, we know that people who have already pushed wheelchairs in a race end up hooked on the experience. That's why deep down we think we're selfish: we do all this for ourselves; it makes us feel good. At the same time we help people who have not been as lucky as we are. We channel that selfishness into something positive. Hence the origin of our name: Positive Selfishness". Jesús and Alejandro have shared these illusions since 2012, when they ran their first race in solidarity, the Barcelona Marathonto raise funds for AFANOCThe Association of Relatives and Friends of Oncological Children of Catalonia.
That was the first embryo of Positive Selfishnessan initiative that was born three years later, just a few months ago. Any runner can participate in the project and run pushing people in wheelchairs. The only two requirements are to be in good shape and to buy the solidarity t-shirt from Positive Selfishness to raise funds for the cause. To date, more than 300 T-shirts have already been sold.
The first popular race of 2016 has been the Tarragona Marathonheld on January 17. The members of Positive Selfishness joined the project Why not, Alex?a runner used to running with his son who suffers from cerebral palsy. In total, the team of Positive Selfishness23 runners and 10 wheelchair users participated. They covered the distance of 42 km 195 m in only 4 hours and 20 minutes, although in this case time is the least important thing. The runners from Positive Selfishness will already be preparing for new challenges, such as the Barcelona Marathon in March, and the Vitoria Marathonin May. Throughout 2016 they plan to participate in about 10 popular races.
At Plameca we are happy to do our bit so that more and more people can share our dreams: the runners solidarity of Positive Selfishness and the people with disabilities who want to live the experience of popular races. This sponsorship is part of the social actions framed within our Corporate Social Responsibility (CSR) and our commitment to the natural well-being of people. We want to share many illusions!
[resum] [resumPositive Selfishness: "People who have already pushed wheelchairs in a race end up hooked on the experience. That's why deep down we think we're selfish: we do all this for us; it makes us feel good."[/resume]